Dear Willesden Herald Readers,
This is a difficult thing to write. Just like everybody, we at The Willesden Herald are concerned about the state of contemporary literature. We are depressed by the cookie-cutter process of contemporary publishing, the lack of truly challenging and original writing, and the small selection of pseudo-literary fictio-tainment that dominates our chain bookstores. We created this prize to support unpublished writers, and, with our five grand, we put our money where our mouths are. We have tried to advertise widely across this great internet of ours and to make the conditions of entry as democratic and open as we could manage. There is no entry fee, there are no criteria of age, race, gender or nation. The stories are handed over to the judges stripped of the names of the writers as well as any personal detail concerning them (if only The Booker worked like that!) Our sole criteria is quality. We simply wanted to see some really great stories. And we received a whole bunch of stories. We dutifully read through hundreds of them. But in the end – we have to be honest – we could not find the greatness we’d hoped for. It’s for this reason that we have decided not to give out the prize this year. We’re going to hold on until next year – with the same open criteria and the same cash prize (with interest. We’ll put it in an high interest account). This doesn’t make anyone at The Willesden Herald very happy, but we got into this with a commitment to honour the best that’s out there, and we feel sure there is better out there somewhere.
Now I would like to lose the collective pronoun and speak personally for a moment. I am very proud to be patron of this prize. I think there are few prizes of this size that would have the integrity not to award a prize when there is not sufficient cause to do so. Most literary prizes are only nominally about literature, they are really about brand consolidation – for beer companies, phone companies, coffee companies even frozen food companies. The little Willesden Herald Prize is only about good writing, and it turns out that a prize faithfully recognizing this imperative must also face the fact that good writing is actually very rare. For let us be honest again: it is sometimes too easy, and too tempting, to blame everything that we hate in contemporary writing on the bookstores, on the corporate publishers, on incompetent editors and corrupt PR departments – and God knows, they all have their part to play. But we also have our part to play. We also have to work out how to write better and read better. We have to really scour this internet to find the writing we love, and then we have to be able to recognize its quality. We cannot love something solely because it has been ignored. It must also be worthy of our attention.
Once again, the judges and I, we are absolutely certain there is great writing out there on this internet. Many of the entries we received suggested it. But we didn’t receive enough. And now, in order to try and draw whatever great writing is out there towards this little website, maybe my fellow judges and I need to be a bit more specific about what we’re looking for. Actually, as it always is with writing and reading, it’s more useful to say what we’re not looking for.
For I have thought, reading through these entries, that maybe the problem with this prize is that my name is attached to it. To be very clear: just because this prize has the words Willesden and Zadie hovering by it, does not mean that I or the other judges want to read hundreds of jolly stories of multicultural life on the streets of North London. Nor are we exclusively interested in cutesy American comedies, or self-referential post-modern vignettes, or college satires. To be even clearer: if these things turn up and are brilliantly written, they will not be ignored. But we also welcome all those whose literary sympathies lie with Rimbaud or Capote, with Irving Rosenthal or Proust, with Svevo or Trocchi, with Ballard or Bellow, Denis Cooper or Diderot, with Coetzee or Patricia Highsmith, with street punks or Elizabethans, with Southern Gothic or with Nordic Crime, with Brutalists or Realists, with the Lyrical or the Encyclopedic, in the ivory tower, or amongst the trash that catches in the gutter. We welcome everybody. We have only one principle here: MAKE IT GOOD.
So, let’s try again, yes? All the requirements for entry you will find below.
I’m very sorry for any disappointment caused this year, but this prize will continue and we hope it will get stronger with each year that passes. And we promise you now and forever: it will never be sponsored by a beer company.
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